Brand Identity Design - Logo design, Brand Identity, and Guidelines
Simple Yet Significant
At Aadya Garg Graphic Design Studio & More, we believe that your brand’s identity is more than just a logo, it’s the visual heartbeat of your business. Every detail, from color to typography, plays a role in shaping how your audience perceives you. Our approach to Brand Identity Design is rooted in simplicity, strategy, and significance. We craft identities that are not only visually striking but also timeless, versatile, and true to your brand’s essence. Whether you’re a new business building your brand from scratch or an established one looking for a refresh, we create cohesive systems that communicate your story with clarity and impact.
Every element we design, from your logo to your brand voice, works together seamlessly to create a strong, consistent, and memorable impression across all touchpoints.
Here's what is typically included:
Logo Design
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Primary Logo
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Logo Variations (Horizontal, Vertical, Monogram)
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Submark or Icon
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Black & White Version
Brand Identity System
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Brand Colour Palette
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Typography (Primary + Secondary Fonts)
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Graphic & Design Elements
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Brand Patterns and Textures
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Tagline Development (if required)
Brand Voice & Imagery
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Tone of Voice & Communication Style
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Imagery Style & Direction (Photography, Illustrations, etc.)
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Moodboards for Visual Alignment
Brand Guidelines / Brand Book
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Comprehensive Brand Usage Guide
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Logo Clear Space & Application Rules
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Colour & Typography Specifications
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Dos and Don’ts for Brand Consistency
Our Approach
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Discover - Understand the brand, its purpose, audience, and values.
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Define - Establish the visual language, tone, and positioning.
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Design - Create logo systems, color palettes, typography, and patterns.
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Refine - Align every element to ensure clarity, cohesion, and impact.
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Deliver - A complete, cohesive brand identity ready for rollout.
