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Brand Identity Design

Simple Yet Significant

Our Brand Identity Design services encompass more than just logo creation. We understand that your brand is a complete ecosystem that communicates your story and sets you apart. We expertly design every element to ensure cohesiveness and impact. This includes primary and secondary logos that embody your brand's personality, a carefully curated color palette to evoke emotions, and a font selection that speaks to your brand's character. Unique design elements add depth and distinction, and a sub-mark captures the essence of your brand in a compact form. Mood boards set the visual tone, brand patterns add texture, and a comprehensive style guide ensures consistency. For extra impact, we offer animated logos. Trust us to create a brand identity that resonates and sets the stage for your success.

Brand Identity Design includes the following:

Logo Design

  • Primary Logo: The main logo representing your brand.

  • Secondary Logo Variations: Different layouts or simplified versions of the logo for various uses.

  • Logo Marks/Icons: Simplified symbols or icons derived from the logo for smaller spaces.

  • Tagline: Tagline to go with the logo, reflective of your brand.

  • Animated Logo (Optional)

Color Palette

  • Primary Colors: Core colors that define the brand.

  • Secondary Colors: Complementary colors for accents and backgrounds.

  • Tertiary Colors: Additional colors for specific applications (e.g., signage, web design).

Typography

  • Primary Typeface: The main font used for headings and important text.

  • Secondary Typeface: A complementary font for body text or additional materials.

  • Font Styles and Sizes: Guidelines for font usage across different mediums.

Brand Guidelines

  • Logo Usage: Instructions on how to correctly use the logo, including spacing, sizing, and positioning.

  • Color Usage: Guidelines for using the color palette effectively.

  • Typography Guidelines: Rules for font use, including size hierarchy, line spacing, and alignment.

  • Imagery Style: Direction on the style of images to use (e.g., photography, illustrations).

  • Tone of Voice: Guidelines on the brand’s voice and messaging style.

If your brand needs any other services, we can customize our offering to meet your requirements.

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©2024 by Aadya Garg.

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